Free Delivery when you spend £30
Sign up for 15% off your first order!**
Peta Approved
Passionate about our products & animals.
SALE
Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
£38.00 £28.50
SALE
SOLD OUT
Tan
+ -
+ more
Born This Way Soft Blur Flexible Finish Setting Powder
Oil Controlling Powder Compact
£31.00 £23.25
BESTSELLER
SALE
Born This Way 'The Natural Nudes' Eyeshadow Palette
Rich, Creamy & Highly-Pigmented
£48.00 £36.00 £40.00 / 10g
SALE
Shooting Star
+ -
+ more
Moon Crush Highlighter
Sheer, Glossy-Glow Multi-Use Powder
£34.00 £25.50 £4.86 / 1g
BESTSELLER
SALE
TRY IT ON
Original
+ -
+ more
Lip Injection Extreme Lip Plumper
Instant Plumping, Extreme Hydration
£24.00 £18.00 £5.88 / 1g
BESTSELLER
SALE
TRY IT ON
Light Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Concealer
Flawless, Hydrating, Longwearing
£31.00 £23.25 £20.00 / 10ml
SALE
NEW SHADES
TRY IT ON
Post-Op Pink
All
NEW!
Nude
Pink
Red
Brown
+ -
+ more
Lip Injection Extreme Lip Shaper
Instant Plumping & 10-Hour Longwear
£21.00 £15.75 £52.64 / 1g
Better Than Sex Foreplay & Mascara Duo
SALE
TRY IT ON
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £20.25 £3.38 / 1ml
Precious Gems Eyeshadow Palette
Eye Shadow: Precious Gems Eye Shadow Palette
Shades: 
No Limit 
Trinket 
Keepsake
Eye Shadow: Precious Gems Eye Shadow Palette
Shades: No Limit 
Precious Gems Keepsake
Eye Shadow: Precious Gems Eye Shadow Palette
Shades: 
Pavé All Day Keepsake
SALE
LIMITED EDITION
Precious Gems Eyeshadow Palette
Jewellery-Inspired Eye Shadow Palette
£25.00 £18.75
SALE
TRY IT ON
Black
+ -
+ more
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Smudge-Proof, Ultra-Rich Pigment
£23.00 £17.25 £35.00 / 1ml
BESTSELLER
SALE
TRY IT ON
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £21.00 £3.13 / 10ml
You’re A Gem 3-Piece Eye Makeup Set
Eye Shadow: You’re A Gem 3-Piece Eye Makeup Set
Shades: 
Diamond Fire 
You're A Gem 
Treasure Chest
Eye Shadow: You’re A Gem 3-Piece Eye Makeup Set
Shades: Diamond Fire 
Pretty Pampered 
Flashy
Eye Shadow: You’re A Gem 3-Piece Eye Makeup Set
Shades: Flashy You're A Gem Treasure Chest
SALE
TRY IT ON
Black
All
New
+ -
+ more
Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
High Impact Colour, Transfer Resistant
£21.00 £15.75 £16.66 / 1g
SALE
TRY IT ON
Black
+ -
+ more
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Smudge-Proof, Ultra-Rich Pigment
£23.00 £17.25 £35.00 / 1ml
Appley In Love Eyeshadow Palette
Eye Shadow: Appley In Love Eye Shadow Palette
Shades: 
Sweet On You 
Sparkling Cider
Caramel Apple 
Bite Me 
Baskets Full
Eye Shadow: Appley In Love Eye Shadow Palette
Shades: 
Pick Me! 
Smitten 
Slice Slice Baby 
Apple Sauced Baskets Full
Eye Shadow: Appley In Love Eye Shadow Palette
Shades: 
Candy Apple 
Appley In Love Baskets Full
SALE
TRY IT ON
Black
All
New
+ -
+ more
Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
High Impact Colour, Transfer Resistant
£21.00 £15.75 £16.66 / 1g
BESTSELLER
SALE
TRY IT ON
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £21.00 £3.13 / 10ml
SALE
Candy Clouds
+ -
+ more
Cloud Crush Blush
6 Unique Shades in Multiple Finishes
£29.00 £21.75 £5.60 / 1g
SALE
Mystic Pink
+ -
+ more
Disco Crush High Shine Glitter Eyeshadow + Face Sparkle
Multi-Use Glitter Eyeshadow & Highlighter
£22.00 £16.50
SALE
Chocolate
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £21.00 £3.13 / 10ml
SALE
I Do
All
NEW!
Nude
Pink
Red
Brown
+ -
+ more
Lip Injection Extreme Lip Shaper
Instant Plumping & 10-Hour Longwear
£21.00 £15.75
SALE
Born This Way Ethereal Setting Powder
Reduces Shine & Absorbs Oil
£31.00 £23.25 £17.06 / 10g
SALE
Velvet Crush
+ -
+ more
Cloud Crush Blush
6 Unique Shades in Multiple Finishes
£29.00 £21.75 £5.60 / 1g
SALE
Chocolate
+ -
+ more
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Smudge-Proof, Ultra-Rich Pigment
£23.00 £17.25 £35.00 / 1ml
BORN THIS WAY MINI PALETTES
Eye Shadow: Born This Way Natural Nudes Mini Eye Shadow Palette - Cold Smolder Nudes
Eyeliner: Better Than Sex Eyeliner - Black
Mascara: Better Than Sex Mascara - Black
Eye Shadow: Born This Way Natural Nudes Mini Eye Shadow Palette - Cold Smolder Nudes
Eyeliner: Killer Liner - Black
Mascara: Better Than Sex Mascara - Black
Eye Shadow: Born This Way Natural Nudes Mini Eye Shadow Palette - Cold Smolder Nudes
Eyeliner: Killer Liner - Black
Mascara: Better Than Sex Mascara - Black
Eye Shadow: Born This Way Natural Nudes Mini Eye Shadow Palette - Warm Ember Nudes
Eyeliner: Better Than Sex Eyeliner - Black
Mascara: Better Than Sex Mascara - Black
Eye Shadow: Born This Way Natural Nudes Mini Eye Shadow Palette - Warm Ember Nudes
Eyeliner: Better Than Sex Eyeliner - Chocolate
Mascara: Better Than Sex Mascara - Black
Eye Shadow: Born This Way Natural Nudes Mini Eye Shadow Palette - Warm Ember Nudes
Eyeliner: Better Than Sex Eyeliner - Black
Mascara: Better Than Sex Mascara - Black
SALE
OUT OF STOCK
Cold Smolder Nudes
+ -
+ more
Born This Way Mini Eyeshadow Palette
£30.00 £22.50
SALE
TRY IT ON
Black
+ -
+ more
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Smudge-Proof, Ultra-Rich Pigment
£23.00 £17.25 £35.00 / 1ml
BESTSELLER
SALE
TRY IT ON
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £21.00 £3.13 / 10ml
