BORN THIS WAY

An entire PETA-Approved collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

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Honey
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Fair
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Medium
Tan
Deep
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Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
£38.00
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Light Beige
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Fair
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Medium
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Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
£38.00 £11.33 / 10ml
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mascara

Set, Blot, & Blur

For a soft-focus,
diffused look

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Light Beige
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Fair
Light
Medium
Tan
Deep
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Born This Way Super Coverage Concealer
Flawless, Hydrating, Longwearing
£31.00 £20.00 / 10ml
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CLOUD SKIN

Get the trending #CloudSkin look with our NEW Soft Matte Foundation and Soft Blur Powder

Warm Ember Nudes
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Born This Way Mini Eyeshadow Palette
£30.00
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Gingersnap
All
Fair
Light
Medium
Tan
Deep
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Born This Way Ethereal Light Illuminating Smoothing Concealer
24-Hour Wear, Waterproof
£25.50 £5.00 / 1ml
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OUT OF STOCK
Cold Smolder Nudes
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Born This Way Mini Eyeshadow Palette
£30.00
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COMPARE PRODUCTS

FOUNDATION GUIDE

Show off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t complement your skin when you use Born This Way. The collection allows your true beauty to shine through.

Fit for Your Skin

The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.

Find Your Perfect Shade

Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.

BORN THIS WAY FAQS