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WHAT IT IS:
Cover, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid--the ultimate multi-use formula for a modern, hydrated, photo-ready complexion.
Fully-loaded pigments provide maximum coverage with an undetectable finish for a look so flawless, they’ll think you were BORN THIS WAY.
IDEAL FOR:
Masterfully concealing hyperpigmentation and discoloration anywhere on the face, including under eyes.
SHADES & DESCRIPTIONS:
CLOUD: Fairest with Neutral to Rosy Undertones
MARSHMALLOW: Fairest with Rosy Undertones
SWAN: Very Fair with Neutral Undertones
SNOW: Very Fair with Neutral to Rosy Undertones
CREAM PUFF: Very Fair with Rosy Undertones
ALMOND: Fair with Golden Undertones
PORCELAIN: Fair with Neutral Undertones
SHORTBREAD: Very Light with Golden Undertones
VANILLA: Very Light with Neutral Undertones
NUDE: Very Light with Rosy Undertones
GOLDEN BEIGE: Light with Golden Undertones
LIGHT BEIGE: Light with Neutral Undertones
TAFFY: Light Medium with Rosy Undertones
NATURAL BEIGE: Light Medium with Neutral Undertones
WARM BEIGE: Medium with Neutral Undertones
SAND: Medium with Golden Undertones
COOKIE: Medium with Golden to Olive Undertones
WARM SAND: Tan with Golden Undertones
HONEY: Tan with Neutral Undertones
BUTTERSCOTCH: Rich Tan with Golden Undertones
CARAMEL: Rich Tan with Neutral Undertones
MOCHA: Rich Tan with Rosy Undertones
MAPLE: Deep with Neutral Undertones
CHESTNUT: Deep with Neutral to Golden Undertones
CHAI: Deep with Golden Undertones
SPICED RUM: Very Deep with Rosy Undertones
TOFFEE: Deepest with Golden Undertones
COCOA: Deepest with Neutral Undertones
SABLE: Rich with Rosy Undertones
GANACHE: Richest with Neutral Undertones
TELL ME MORE
To Retouch & Conceal:
Place a dot directly on areas of discolouration and blend with fingers, brush, or sponge in a pressing (stippling) motion until flawless.
To Contour:
Choose a colour 2-3 shades deeper than your foundation and apply at the hairline, top of cheekbones, tip or bridge of nose, chin and jawline.
To Highlight:
Choose a colour 1-2 shades lighter than your foundation and use as a highlighter on the high points of the face.
Water\Aqua\Eau, Dimethicone, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Trimethylsiloxysilicate, Glycerin, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Silica, Disteardimonium Hectorite, Methicone, Dicalcium Phosphate, Dimethicone/Vinyl Dimethicone Crosspolymer, Caprylyl Glycol, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Sodium Chloride, 1,2-Hexanediol, Cocos Nucifera (Coconut) Liquid Endosperm, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
COMPLETE YOUR LOOK




HOW TO:
BORN THIS WAY
Super Coverage Concealer
STEP 1: Place a dot under eyes or on areas you want to conceal
STEP 2: Blend with fingers, brush, or sponge by pressing or tapping
STEP 3: For full coverage, apply concealer as needed & press or tap until blended
BORN THIS WAY
An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
Yes, our bestseller Born This Way Super Coverage Concealer is water based.
Born This Way Super Coverage Concealer is £29.50.
Born This Way Super Coverage Concealer is non-comodegenic and perfect for everyday use to cover dark circles, undereye bags, & blemishes.
No, Born This Way Super Coverage Concealer does not oxidize.
Our hydrating Born This Way Super Coverage Concealer is good for dry skin because it boosts moisture.
No, Born This Way Super Coverage Concealer is not silicone based.









