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100% said this foundation blurred their imperfections*
100% said this foundation made their skin look absolutely perfect*
100% said this foundation provided natural coverage*
*Consumer study results
This oil-free foundation masterfully diffuses the line between makeup and skin for a perfect, naturally flawless finish and coverage so undetectable, they’ll think you were Born This Way. The dream natural foundation.
Too Faced set out on a mission to create a foundation so undetectable, you can go ahead and lie because coverage looks so natural, everyone will believe you were Born This Way!
Apply with fingertips, sponge, or foundation brush.
STEP 1: Start at center of face and work outward.
STEP 2: Apply more to achieve desired coverage. For areas of extreme redness or discolouration, stipple on additional coverage.
Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, Bht, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium Edta, Tribehenin, Triethoxycaprylylsilane, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients
COMPLETE YOUR LOOK
BORN THIS WAY
NATURAL FINISH FOUNDATION
Longwearing + Photo friendly/No flashback + Hyaluronic Acid
BORN THIS WAY
Bestselling collection infused with skin-loving ingredients. Discover NEW! Soft Matte Foundation our advanced weightless formula for long-lasting, oil-absorbing wear!
WATCH NOW
NEW! Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
SHOP NOWNEW! Born This Way Soft Blur Setting Powder
Oil Controlling Powder Compact
SHOP NOWMini Eye Shadow Palettes
Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
SHOP NOWEthereal Light Concealer
This buttery, serum-light concealer effortlessly covers imperfections for 24 hours
SHOP NOWConceal, Contour & Highlight
With Global Beauty Director Elyse!
SHOP NOWBorn This Way Flawless Coverage Natural Finish Foundation is water based.
No, Born This Way Flawless Coverage Natural Finish Foundation is not silicone based.
Born This Way Flawless Coverage Natural Finish Foundation is hydrating and infused with Coconut Water, Alpine Rose, and Hyaluronic Acid.
No, Born This Way Flawless Coverage Natural Finish Foundation does not oxidize.
Born This Way Flawless Coverage Natural Finish Foundation is longwearing for up to 12 hours.
Yes, Born This Way Flawless Coverage Natural Finish Foundation is non-comedogenic.