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25% OFF BESTSELLERS SHOP NOW
Free Delivery when you spend £30
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WHAT IT IS
Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade! Our best-selling eye primer formula intensifies colour and helps lock down eyeshadow for 24+ hours of waterproof, non-creasing, fade-resistant wear.
TELL ME MORE
Formulated with an essential blend of skin-loving ingredients – plus an easy-blend doe-foot wand for seamless, professional application – this translucent eyeshadow primer glides on weightlessly and fights breakthrough oil to help keep shadows smooth, waterproof and lasting as long as you do!
OUR INSPIRATION
We set out to create an eye primer that would allow you to wear your favorite eye shadows from coffee to cocktails with ease.
STEP 1: Apply a pea-size amount on the eyelid using the doe foot applicator.
STEP 2: Then, blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
STEP 3: Allow to for Shadow Insurance Eye Shadow Primer to dry, then blend shadow effortlessly on top.
PRO TIP: REMOVE SMUDGING ON EYELIDS
STEP 1: Apply a small amount of Shadow Insurance Eyeshadow Primer using a clean fingertip or a flat shadow brush.
STEP 2: Follow with eyeshadow, eye liners, and mascara, if desired.
EXPERT TIP: CREATE A LIQUID EYESHADOW
STEP 1: Pick up your choice of eye shadow with a clean ring finger.
STEP 2: Place a drop of Shadow Insurance Eyeshadow Primer to the center of the ring finger with eyeshadow and massage ring fingers together to create a liquid eyeshadow.
STEP 3: Quickly sweep along the eyelid! Build intensity by layering eyeshadow on top!
INSURANCE COLLECTION
Upgrade Your Insurance Policy! Help Defend Your Skin Against Environmental Stressors & Lock Down Your Makeup All Day & All Night.





