BORN THIS WAY FOUNDATION

Snow

Ivory

Almond

Seashell

Pearl

Porcelain

Vanilla

Nude

Warm Nude

Golden Beige

Light Beige

Natural Beige

Warm Beige

Sand

Praline

Honey

Caramel

Mocha

Butter Pecan

Maple

Chestnut

Chai

Spiced Rum

Hazelnut

Tiramisu

Cocoa

Sable

Truffle

Ganache

BORN THIS WAY

An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

SHOP THE COLLECTION

A Cloud-Like Kiss
for Lips AND Cheeks!

NEW AND TRENDING

Your New Obsession Is Here! Explore Just Dropped Makeup & New Shades!

Born This Way Undetectable Medium-To-Full Coverage Foundation

Born This Way Undetectable Medium-To-Full Coverage Foundation

 Warm Beige      
     
  +   - 
 + more

Flawless Natural Finish Foundation

£38.00

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Hydrating Lip Tint With Colour & Shine

 Strawberry Frosting  All
 Nude
 Pink
 Red
 Berry
     
  +   - 
 + more

Kissing Juicy Tint

£24.00

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Cloud Crush Whipped Lip & Cheek Colour

 Milk & Cookies      
     
  +   - 
 + more

Multi-Use Lip & Cheek Colour

£22.00

Quickie Queen Cream Eye Shadow Stick

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 Lilac Lust      
     
  +   - 
 + more

£22.00

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Ribbon Wrapped Lash Mascara

£28.00 £3.13 / 10ml

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Lip Injection Extreme Plumping Clicks

 Velvet Crush  All
 Purple
 Nude
 Pink
 Red
     
  +   - 
 + more

£25.00

Kissing Jelly Lip Oil Gloss

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 Cherry Pie  All
 Shimmer
 Shine
     
  +   - 
 + more

6 Juicy, High-Shine & Glitter Finishes

£21.00

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Chocolate Soleil Melting Bronzing & Sculpting Stick

Chocolate Soleil Melting Bronzing & Sculpting Stick

 Chocolate Caramel      
     
  +   - 
 + more

£28.00

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Velvety Second-Skin Powder Formula

 Candy Clouds  All
 New
     
  +   - 
 + more

Cloud Crush Blush

£29.00 £5.60 / 1g

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Pillow Balm Hydrating Lip Treatment

 Original      
     
  +   - 
 + more

Nourishing Hyaluronic-Infused Lip Balm

£21.00

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Travel Size Born This Way Super Coverage Concealer

Travel Size Born This Way Super Coverage Concealer

 Natural Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

£16.00

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Born This Way Soft Matte Foundation

 Honey  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Oil Controlling Formula + 24-Hour Wear

£38.00

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Born This Way Soft Blur Flexible Finish Setting Powder

Born This Way Soft Blur Flexible Finish Setting Powder

 Light      
     
  +   - 
 + more

Oil Controlling Powder Compact

£31.00

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Disco Crush High Shine Glitter Eyeshadow + Face Sparkle

Disco Crush High Shine Glitter Eyeshadow + Face Sparkle

 Hypnotic      
     
  +   - 
 + more

Multi-Use Glitter Eyeshadow & Highlighter

£22.00

Dramatically Fuller, Longer Lashes

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 Chocolate      
     
  +   - 
 + more

Better Than Sex Mascara

£28.00 £3.13 / 10ml

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Lip Injection Extreme Lip Shaper

 Post-Op Pink  All
 NEW!
 Nude
 Pink
 Red
 Brown
     
  +   - 
 + more

Instant Plumping & 10-Hour Longwear

£21.00 £52.64 / 1g

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 Power Move  All
 Nude
 Pink
 Berry
 Red
     
  +   - 
 + more

Lady Bold Cream Lipstick

£25.00

Born This Way Mini Eyeshadow Palette

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 Warm Ember Nudes      
     
  +   - 
 + more

£30.00

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Naturally Better Than Sex Mascara

Naturally-Derived, Volumise, Lengthen & Curl

£29.00

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Better Than Sex Foreplay Mascara Primer

24-Hour Nourishing Mascara Primer

£27.00 £3.38 / 1ml